International Competitive Position Analysis: A Methodological Framework
DOI:
https://doi.org/10.29201/peipn.v1i1.237Keywords:
relative positions of countries, trade balance, market shareAbstract
The present essay tries to unify the trade balance and market share analysis in one scattergram in order to obtain a more comprehensive view of relative positions of countries and/or industries as suppliers to the world trade, or their relative attractiveness as target markets. The suggested methodology can be used at the country, industry or product aggregation levels.
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