E-commerce as a mechanism for organizational resilience during the pandemic
DOI:
https://doi.org/10.29201/pe-ipn.v20i41.179Keywords:
electronic commerce (e-commerce), covid-19, structural autoregressive vectors (SVAR), economic unitsAbstract
The objective is to determine the effects of the use of electronic commerce on the performance of organizations during confinement due to the SARS-CoV-2 pandemic. The hypothesis holds that, during the pandemic, electronic commerce went from being a sales mechanism whose use was marginal to a complementary one in Mexico. A structural vector autoregressive model was estimated to capture how economic units responded to conditions of social isolation. The main findings suggest that average wages have a structural impact on company income due to the specialized nature of the work.
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