Frente a la crisis: el comportamiento de las PYMES Queretanas durante la crisis
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Los periodos de las crisis financieras pueden afectar de muy diferentes maneras el funcionamiento de las pymes, llegando incluso a poner en riesgo su continuidad y su supervivencia. No obstante, no todas las pymes se ven igualmente afectadas por una crisis financiera. De hecho, algunas pymes pueden, incluso, prosperar y crecer durante las crisis, lo que propicia el incremento de sus utilidades. Existe evidencia empírica que sugiere que algunas pymes ven en las crisis financieras la oportunidad de desarrollar nuevas estrategias e innovar en los productos y/o servicios que ofrecen. Responder a las preguntas de ¿cuál fue el impacto de la crisis financiera de las hipotecas en las pymes queretanas?, y ¿cómo respondieron las pymes queretanas durante la crisis de las hipotecas?, son las dos cuestiones centrales que se abordan en el presente trabajo.
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